AZ COFFEE

For AZ Coffee, I was tasked to create a logo as well as marketing materials for a campaign.

For the logo, I decided to create something that would resemble swirls and organic elements within latte art, as well as a coffee bean within the ‘A’.

The colour palette was chosen to resemble coffee as well. For additional typography for marketing materials, I chose a very modern, yet groovy font to compliment the friendly image that AZ Coffee wanted to portray.

The marketing campaign was aimed at Millenials, looking to find a community within coffee, and to be able to taste artisan coffee from around the world, hence, “An entire world, at your finger tips”.

4Asset 5.png
2Asset 3.png
4Asset 6.png

For the first piece of marketing content, I included a person holding a mug of coffee, within the crema, lies planet Earth, playing on the fact that there is a “new world, at your fingertips.” I used the same logic for the second piece of content, this time including earth in the steam coming off of the hot coffee. I chose rich, coffee colours, and playful but modern fonts.

For the last image, I took a different route. Since the brief and the marketing campaign was trying to portray finding community within coffee, I added several coffee marks, which you would find if you were sat around a table with your friends, sharing a cup of coffee over some stories.