Wild & Organic

The owner of this brand grew up surrounded by wildflowers in the Swiss Alps and founded Wild & Organic. This brand focuses on creating organic, wildflower-infused skin care products. The vision is to share the healing properties of alpine botanicals with skincare enthusiasts around the world.

For the logo, I decided to move towards something elegant and modern. I modified the type to create unique features within the font, helping it flow more organically. I decided to include a butterfly to bring the brand back to it’s natural roots.

The logo is specifically designed to be gold embossed.

For the packaging, I chose a simple layout with detailed illustrations of the flowers used for the specific product. Both the primary and secondary logos are used, the logomark embossed in gold to elevate the packaging, and bring in a pop of colour.

For the rest of the packaging, I continued with a very simple, elegant and classic design, incorporating the flowers from which the products are made, and adding that pop of colour using the logomark.

The Website

For the design of the website, I followed the branding guidelines, once again simplifying it for ease of use and to look as elegant as possible. Using product images as well as photos sourced from the Swiss Alps to create that genuine connection for the customers.